California’s Heartstrings

CALIFORNIA’S HEARTSTRINGS services are bold and simple: To provide administrative, infrastructural, and organizational support services to artists who lack basic business systems, e-commerce access and social media management with a developed brand identity. CALIFORNIA’S HEARTSTRINGS is operated by Colleen Stone.

Visit the California’s Heartstring gallery at: https://californiasheartstrings.com/.

Vision

CALIFORNIA’S HEARTSTRINGS established as a lifestyle brand under STONE WORKS CREATIVE with a vision to promote and celebrate California artisans. Specifically, to operate as both an e-commerce and in-person art curation business, and social media management company.

Mission

CALIFORNIA’S HEARTSTRINGS was inspired by the beautiful carvings of local woodworkers living in the Santa Cruz Mountains of California’s Central Coast. While California’s entire Coastline is indeed rich with many destination beach towns and tourist attractions, vibrant forests, fallen trees, and ocean treasures — it is also abundant with artistic talent who lack business structures, e-commerce access and social media management skills.

It is CALIFORNIA’S HEARTSTRINGS mission to provide administrative, infrastructural, and organizational support services to artists who wouldn’t otherwise have access to an e-commerce business, or in-person markets for their artwork to be promoted and sold. 

Services

CALIFORNIA’S HEARTSTRINGS aims to curate relationships between artisans in the rural mountains with local real estate staging companies, and artwork collectors from the ground up. 

The key partnerships with artisans are vital to the success of CALIFORNIA’S HEARTSTRINGS to operate as both an e-commerce and art curation business in California. In addition to their key partnerships with artists, CALIFORNIA’S HEARTSTRINGS has four key types of Third-Party retail clients and art collector consumers: real estate companies and vacation rental owners; corporate and independent large event planners, party hosts, wedding venues and planners; brick and mortar business owners; as well as homeowners and renters.

Art Curation

California’s Heartstrings Artist Network

CALIFORNIA’S HEARTSTRINGS nurtures a NETWORK composed of local artisans with aspirations to include — real estate agents, vacation and rental property management companies, event and catering vendors, and wedding planners. All well suited for concerted promotional efforts as interests overlap in supporting small businesses and contributing to the great State of California.

As artisans are interested, CALIFORNIA’S HEARTSTRINGS assists in connecting artisans to co-create original pieces. For example: display stands for in-person merchandising, custom glass table tops, and metal items such as table legs, street address numbers, handles, and hooks will be created locally, if available.

As site specific design services might be requested, for large custom gates, garage doors, ceremony platforms, or deck inlays, it is intended for CALIFORNIA’S HEARTSTRINGS to help recommend clients to artists and contractors. For design services requiring local or state certifications or licenses, it is intended for clients to contract in coordination with the businesses license holder and not under the limited liability of CALIFORNIA’S HEARTSTRINGS or STONE WORKS CREATIVE. For example, construction, electric, welding, etc.

CALIFORNIA’S HEARTSTRINGS Acquisitions

CALIFORNIA’S HEARTSTRINGS ARTISTS mainly hand carve locally sourced wood and sometimes design with flowers, seashells, rocks, and other objects found along California’s coastline and forests.

As artists agree to make items available, an Artist Contract will be signed. For each item made available to be sold, a Listing Onboarding Form will be completed. This information will help guide CALIFORNIA’S HEARTSTRINGS through a cost analysis process against the current market to determine sale price. It is also used to onboard the item into current inventory tracking systems, draft publicity plans and social media promotions. Importantly, in case an item is damaged during shipping, it is added to insurance coverage records.

To encourage community curated collections, it is intended for CALIFORNIA’S HEARTSTRINGS to decide what new pieces to acquire or create via Interactive Workshops.

Residential Company and Guest Artisans

CALIFORNIA’S HEARTSTRINGS ARTISTS have sold artwork at craft shows, to real estate agents, vacation rental owners, property managers and home decorators, friends, and family.

Artists appear in alphabetical order of last name.

Jason Fisk

A woodcarver.

Mike Reinhard

A woodcarver, otherwise locally known as Hollywood.

Visit the California’s Heartstrings Gallery